The benefits of article marketing

There are many ways to get ahead in the cut throat world of internet marketing, but very few of them are easy and not all are ethical. The number of choices can be mind boggling at times. Ezines, newsletters, RSS feeds, Web 2.0 marketing and many more can all be effective, depending on your situation. However, very few offer all of the benefits that you get from article marketing. Read on to find out more. Internet marketing is all about getting the best results for the least possible investment of your time and money. By writing good articles and submitting them to article directories you can drive significant traffic to your website. It is not the only way to do this, but few of the alternatives have so many benefits. Search engine optimization There is no better way to drive traffic to your website than by appearing at the top of the search engine rankings. While many internet users will ignore advertisements they will happily click through to search engine results. Advertising campaigns can of course be very effective, but they can be prohibitively expensive. When you submit articles to article directories you will create backlinks to your website. The search engines will award you for these and you will will get a higher page ranking. Be careful though. Search engines can now recognize duplicate content so a unique version of each article article must be submitted to each directory for your campaign to be effective. Article submission alone may not help you to get to the very top of the search pages, but it will certainly increase your ranking. Create direct traffic By submitting articles to article directories you are giving websites free license to publish your articles. If you can produce quality articles that people want to publish and read you could find them appearing on hundreds, if not thousands, of websites. Each time a reader reads one of your articles there is a chance they will click through to your website through the resource box link, thus increasing traffic and sales. You can make a name for yourself The most successful internet marketers are well known in their field, or across the web in general. As an internet and article marketer you want to do the same. Try to become an authority on your niche subject and get your name known. If you are successful with this you will find that website owners will actively seek out your articles and be more than happy to publish them, rather than stumbling upon them by chance. By submitting articles to directories you are already getting your name out there. However, you should back this up with other methods. Become involved in the online community relating to your field. Post helpful replies on forums, or comment on articles in blogs. You may find an opportunity to include a link to your site while doing this, but only do so if it is helpful, relevant and acceptable for that website. On the subject of blogs, you should set up your own. You are already writing articles so these can go in your blog, and you can also add posts including your thoughts, comments or smaller snippets of news when you want. If you engage with the online community in this way you will increase traffic to your website. Long term gains Once you have submitted an article to a directory it stays there, and if it is not time-specific it will be published again and again in the future. Bear this in mind when writing articles. Sometimes a newsy, topical article can be a good idea but often it is best to write articles that will have a long shelf life so they remain relevant in the future. Your article can set up the sale If a web user happens upon your website through a search engine link or an external link they may not be ready to make a purchase. With article marketing you can use your article to set up the sale. For example, if your article is giving advice on something you can give basic advice in the article while subtly giving the reader the impression that your product or service will provide the ultimate solution to their problem. Article marketing is cheap When compared to advertising or even to other marketing strategies, article marketing is very cost effective. It can be done for free if you make all of the submissions yourself by hand. However, even using a service or software to make articles unique and submit them to directories need not cost a lot. So, if you are not already using article marketing to drive traffic to your website you should start now.

Handwriting analysis

Graphology is the name given to the general subject of personality analysis based on handwriting analysis. Just as in Psychology there are various schools of Psychology – Behaviorist, Psychoanalytical, and so on - so too in Graphology. Graphoanalysis is one such school and, from my experience, the most scientifically oriented reliable field of Graphology. Graphoanalysis is personality analysis based on handwriting analysis of the slant, size, measurement, pressure, spacing, and arrangement of letters and words on the page. Graphoanalysis is used to analyze Latin lettering languages usually written in cursive handwriting (letters joined together). Printing can also provide information as to the writer’s personality. To a certain extent, an expert Graphoanalyist can analyze handwriting in languages written in letter forms other than Latin lettering. Graphoanalyists are experts in handwriting analysis. The International Graphoanalysis Society (IGAS) is the full name of the school of Graphology to which the Graphoanalyist belongs. A Quick Handwriting Analysis can be fun at a party or a get together. The Graphoanalyst will usually convey to the people whose handwriting is being analyzed the most outstanding features of their handwriting. A Free Analysis is sometimes given to wet your appetite for more knowledge on the subject of graphology in general and graphoanalysis in particular. In depth handwriting analysis requires many hours of measurement of letters and analysis of the combination of traits appearing in the handwriting and is used for more serious purposes such as determining a person’s job qualifications. Graphoanalysts are professionals who do this type of work. Handwriting recognition by courts of law is a well known fact today. In court cases handwriting analysis is used to determine whether or not a signature on a document is valid. Graphoanalysts who have specialized in recognizing forgeries are called upon to give evidence in such cases and may have crucial influence on the final decision.